Global fundraising & campaigning

The Morris and Rosalind Goodman Family Foundation (MRGFF) needed a campaign website to support their fundraising efforts for Israelis of Ethiopian origin. The foundation planned a journey in Ethiopia and Israel in 2023 but required an online platform to effectively communicate the mission and engage potential participants and donors.

RealDifferent collaborated with MRGFF to develop a campaign website that addressed their specific needs. The website featured key components such as links to sign up for the journey, providing interested individuals with a straightforward way to express their interest and join the cause.

Furthermore, the website incorporated a detailed trip itinerary, offering visitors a clear understanding of the journey's planned activities and locations. Testimonials from previous participants or beneficiaries were also included, emphasizing the impact and significance of supporting Israelis of Ethiopian origin.

The campaign website created by RealDifferent successfully supported the MRGFF's fundraising efforts. The website's features, including the sign-up and donation links, trip itinerary, and testimonials, effectively engaged visitors and facilitated their participation. Through the website, MRGFF was able to connect with a wider audience, raise awareness about their cause, and generate the necessary funds to support Israelis of Ethiopian origin. The website served as a central hub for information and donation opportunities, contributing to the success of the campaign and ultimately making a positive impact on the lives of those in need.